Treasure Island Resort & Casino

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Director of Marketing

Director of Marketing

Category 
Marketing
Shift 
Varies
Type 
Full-Time

More information about this job

Overview

SUMMARY:  Provide direction, planning and leadership to marketing operations while maximizing productivity and meeting growth objectives.  Responsible for a high level of guest service as described in your departments guest service standards. 

Responsibilities

  • Oversee marketing operations including a strong and consistent brand usage, advertising strategies, communications (including press releases and direct marketing mediums), promotions and entertainment
  • Meet established objectives by working with staff to plan short / long term goals; identify problems and implement solutions; and establish policies and procedures
  • Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive
  • Develop, execute and revise policies and procedures to achieve profit and volume objectives
  • Develop annual budgets, and maintain controls on financials, including labor costs, to maximize efficiency and effectiveness of operations
  • Collaborate and align divisional strategies with property-wide strategies

Qualifications

Knowledge and Certification

Required:

  • 4-year degree in Marketing or related field with 7 years of comparable management experience; or a combination of equivalent education and/or experience
  • 5 years experience directing a professional marketing or advertising department
  • Previous hospitality and entertainment industries experience

 

Preferred:

  • Previous casino management experience

 

Skills

Required:

  • Accurate and detail-oriented
  • Highly organized and ability to adapt quickly to changing priorities